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Optimum Care

SoftSheen-Carson’s history dates back over 100 years – since the introduction of Magic®. Here are some highlights: 1900-Magic® Shave, the first men’s depilatory brand, was introduced. 1972-Dark & Lovely® Hair Color launched. It was the first hair color product formulated specifically for African American women. 1978-Dark & Lovely® introduced the first no-lye relaxer, which made it possible for women to relax their hair at home for the first time. 1979-Carefree Curl® began a major market phenomenon that propelled the health and beauty market for African Americans into a $1 billion category. 1987-SoftSheen-Carson received its second patent after developing Wave Nouveau®, the first body perm for Black hair.


Optimum Care Dandruff Solutions Daily Flake Control 5.1oz

Optimum Care Dandruff Solutions Daily Flake Control 5.1oz


Retail Price: $6.99
You save: $1.00  (14%)
Our Price: $5.99



Optimum Care Salon Collection Fortifying Conditioner 13.5oz

Optimum Care Salon Collection Fortifying Conditioner 13.5oz


Retail Price: $7.99
You save: $1.00  (13%)
Our Price: $6.99



Optimum Care Salon Collection Heat Protection Polisher 4.2oz

Optimum Care Salon Collection Heat Protection Polisher 4.2oz


Retail Price: $6.99
You save: $-1.00  (-14%)
Our Price: $7.99



Optimum Care Salon Collection replenishing Shampoo 13.5oz

Optimum Care Salon Collection replenishing Shampoo 13.5oz


Retail Price: $7.99
You save: $1.00  (13%)
Our Price: $6.99




Optimum Care Salon Collection Sheen Spray 10oz

Optimum Care Salon Collection Sheen Spray 10oz


Retail Price: $7.99
You save: $1.00  (13%)
Our Price: $6.99



Optimum Care Salon Collection Whipped Oil Moisturizer 8.5oz

Optimum Care Salon Collection Whipped Oil Moisturizer 8.5oz


Retail Price: $6.99
You save: $1.30  (19%)
Our Price: $5.69



Optimum Salon Haircare Amla Legend Rejuvenating Oil 5oz

Optimum Salon Haircare Amla Legend Rejuvenating Oil 5oz


Retail Price: $10.99
You save: $1.00  (9%)
Our Price: $9.99